Sample workspace. Illustrative data from a B2B acquisition consultancy.

Northline Advisory

Playbook live · March 2026

85%

Close rate on referrals

< 20%

Close rate on cold outbound

Day 2

Free audit in almost every win

What Gmail actually does here

Qualifi reads the last 90 days of sent and inbox threads. It flags conversations that went quiet and inbound you have not answered. Then it opens a draft in that thread. You review. You send.

Read: sent + inbox

Write: drafts only

Never: messages.send

Illustrative inbox from the Northline sample workspace.

Still in play

€42,000

Open HubSpot deals matched to quiet or unanswered Gmail threads. Draft in the thread. You send.

Drafts you sent

  • Draft sent Tuesday. Helena opened the audit recap. The thread is alive again.

HubSpot stages that moved

  • Northline Series B moved to contract sent. €22,000. The follow-up you approved last week is the last touch before this stage.

Sent

47

Last 90 days

Reply rate

34%

Median reply 18h

Went quiet

2

Waiting on you

1

Lines that sound like you

  • “I would rather show you the leaks than pitch a package.”
  • “25 minutes, one written diagnosis after.”
  • “Who in your circle is stuck in the same place?”

Ghosted outbound

You wrote last. They did not answer. One click opens a follow-up draft in the same Gmail thread.

  • Pipeline review before you hire that AE

    Claire Moreau · 11d · 22,000€

    Tomorrow I will walk through the three leaks I already see. 25 minutes. You leave with a written diagnosis.

  • Referral: Series B CFO intro

    Marc Benoit · 6d · 20,000€

    One name is enough. I will take it from there. No pitch to your contact unless they ask.

Unanswered inbound

They wrote last. A reply draft is waiting. Still you who hits send.

  • Re: audit next week?

    Helena Ruiz · 1d

    Can you send the same diagnosis you did for the other Series B? We have a committee of four.

Paste a lead

We write a Gmail draft in your voice. You review and send. We never send for you.

Quick diagnosis before you hire that AE

Thanks for the intro. I would rather show you the leaks than pitch a package. 25 minutes, one written diagnosis after. If it is not useful, we stop there.

Qualifi

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